Rollinstoned: A Ground-Up Cannabis Brand Launch and Identity Rollout

Rollinstoned was born with bold ambitions and a clear message: deliver premium homemade organic cannabis edibles with an identity that felt fresh, trusted, and built for growth. From day one, I was brought on to lead the full creative vision for the brand—designing the logo and visual identity system from scratch, and building out packaging, merchandise, and marketing collateral to introduce the brand to the market in a strong, cohesive way.

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The project spanned multiple product categories, including infused oils, butters, honeys, and baked treats. I designed custom packaging for jars, boxes, and droppers, along with consistent product labeling that was compliant, vibrant, and scalable. From there, I handled all sourcing and production for these items, making sure materials and vendors aligned with the brand’s positioning and budget. Every element was thoughtfully planned to create a retail-ready look that stood out on shelves and screens alike.

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Beyond packaging, I managed all of Rollinstoned’s brand activation and campaign strategy—developing and executing both print and digital advertisements, merchandise design, and ongoing promotional materials for over three years. This full-scope involvement is a great example of how LRC Agency partners with cannabis businesses not just as a designer, but as a dedicated brand and marketing manager who can lead every step of the creative and production process from concept to execution.