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"FROM BUSINESS CARDS TO BILLBOARDS"

Textured Concrete Wall

Client: Cannabis Connoiseurs Collective

Cannabis Connoisseurs Collective was built to represent a refined, culture-forward cannabis experience. I developed the full visual identity system — including logo architecture, typography, color strategy, and detailed brand guidelines — centered around a Chrome Green and gold palette designed to feel elevated and timeless. The brand extended into premium print applications such as layered 32pt business cards with die-cut elements, gold foil finishes, and spot UV detailing, reinforcing a commitment to craftsmanship and quality. To expand the identity into lifestyle merchandise, I translated the logo system into a custom plush cushion collection, featuring die-cut shapes, metallic gold print effects, and monogram repeat satin backs — transforming a flat mark into a dimensional, retail-ready product line.

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Textured Concrete Wall
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