Thoison Exotics: Evolving Campaigns with Premium Packaging

Over the past three years, I’ve partnered with Thoison Exotics as their go-to creative lead for branding and packaging design across a wide range of cannabis product releases. From limited-edition strains to seasonal drops and collaborations, I’ve worked closely with the Thoison team to craft custom pouch, box, and jar packaging that captures the premium quality and unique identity behind each campaign.

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Each release required a tailored approach—from bold, high-energy visuals for in-person launch events to more refined, collectible-style packaging for exclusive drops promoted across social media. My role extended beyond just design—I also sourced production partners based on the client’s evolving needs, helping them navigate material options, print finishes, and supplier timelines while staying on-brand and on budget.

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Whether we were preparing for a large-scale event or a digital-only campaign, Thoison Exotics trusted me to manage the creative and execution process end to end. Together, we’ve built a strong, recognizable packaging presence that continues to stand out in a crowded marketplace and resonate with their loyal audience.